In 2015, the Red Apple International Advertising Festival and Russia's first online fashion video publication, FFDigest, introduced a new nomination into the competition program, "Best Fashion Film". To support the new nomination, on April 7, the "Tsvetnoy" department store hosted a public discussion dedicated to the "Conflict between commercial and artistic advertising" with participation of some of the leading advertising, production, fashion and art professionals. The discussion participants included Olga Sviblova (MAMM), Katerina Guvakova (The Marketing Arm, BBDO Group), Ksenia Tarakanova (V Confession) and Tigran Avetisyan (TigranAvetisyan Design). The discussion was facilitated by Vlad Lisovets, a stylist and TV showman.